"Logo Life" -Ron van der Vlugt

We recognize them, but do we know why they look like that? This was an interesting book about how logos morphed during their history and what influenced the changes. I was surprised by which logos they chose (a lot of foreign ones!)

Fun Fact: each letter of the title is from a different logo. l=Lego, o=Mobil, g=Google, o=Microsoft, l=Volvo, i=IBM, f=Ford, and e=Pepsi ... nailed it!

Read Also:

The Geometry of Pasta by Caz Hildebrand is a fascinating history of pastas and their shapes. Includes a few recipes.

An older book, Mistakes that Worked by Charlotte Foltz Jones gives a quick overview of different inventions' beginnings.